Terroir in the Media: The Poetry of People, Place and Palate
AbstractPurpose - This article reviews the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media frames terroir-marketed...
View ArticleEvaluating Tastes and Aromas of Wine: A Peek Inside the "Black Box"
AbstractPurpose - Wine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers on evaluating quality based on taste and aroma. Understanding the sensory...
View ArticleSmartphones and wine consumers: A Study of Gen-Y
AbstractPurpose - The ability to identify and evaluate the opportunities to form connections with distinctive customer segments is a fundamental challenge faced by the wine industry operating in a...
View ArticleA Content analysis of influential wine blogs
AbstractPurpose - This exploratory study was conducted to analyze the content of influential wine blogs.Design/methodology/approach - The study used content analysis software, Leximancer, to analyze...
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